Marketing Council

The SHO Marketing Council provides a forum for SHO members to collaboratively envision, execute, and manage marketing and communications related initiatives. These initiatives can involve the creation and sharing of resources, processes, practices, or knowledge. The result of these initiatives is improved efficiency, quality, financial position, and other benefits consistent with the missions of SHO and its members.

Objectives of the Marketing Council include:

  • Best practice sharing
  • Evaluation and recommendation of collaboration initiatives
  • Implementation of collaboration initiatives and measurement of results


Marketing Advisory Council

The Marketing Advisory Council (MAC) is a multi-disciplinary team dedicated to providing leadership to SHO members in shared strategic marketing vision development. This group is focused on identifying marketing-related initiatives aimed primarily at facilitating expense reduction, while also considering revenue generation, clinical integration, quality improvement, improved access to care, or other common goals.

For more information about the Marketing Council, contact Janae Johns at 317.692.5222.