Bianca McKinney, CPRP

Provider Recruiter

317.692.5222 (p)
317.692.5233 (f)

Bianca

Suburban Focus

As Provider Recruiter, Bianca connects physicians and advanced practice providers with opportunities across our network of hospitals and has developed a deep understanding of the Indiana healthcare market. Bianca is a member of SHO’s Provider Recruitment Council and Physician Practice Council. Additionally, she oversees the operations of SHO’s sourcing activities for SHO’s owner hospitals including:

  • Managing the candidate screening process and initial interviews
  • Coordinating candidate flow and sourcing efforts
  • Building connections and relationship with interested candidates
  • Providing support for client relationships
  • Directing candidate outreach efforts including email, direct mail, and cold calls
  • Managing relationships with resident and fellowship programs
  • Developing online and print marketing materials
  • Tracking and managing performance metrics by utilizing department systems and tools
  • Developing strategies around new specialties and sourcing opportunities to ensure profiles are market ready
  • Representing Suburban Health Organization at recruitment and industry events
  • Maintaining SHOdocs website, social media outreach, and other marketing content

Bianca is an active member of the Indiana Society of Provider Recruiters (INSPR) and is the head of the Marketing Committee.


Education

Bachelor of Science in Health Services Management, Indiana University-Purdue University Indianapolis, 2014


Certification

Certified Physician/Provider Recruitment Professional (CPRP), Association Advancing Physician and Provider Recruitment (AAPPR), 2020

Social Healthcare Recruitment, Doximity, 2018

Certified Social Media Marketer, HooteSuite Media, 2016

 


Professional Experience

2014-Present Suburban Health Organization                                                                          Provider Recruiter (2021-Present)
Physician Recruitment Coordinator (2015-2021)
Long Term Care Assistant (2014-2015)
Long Term Care Intern (2014)

Memberships

Member, Association for Staff Physician Recruiters (ASPR)
Chair of Marketing Committee, Indiana Society of Physician Recruiters (INSPR)
Member, Indiana University Alumni Association